Storytelling has always been a powerful tool for inspiring change, but how do you ensure your story moves beyond awareness to create real-world impact? This month, we’re diving into the critical importance of measuring the impact of your storytelling strategy—and how +Media is helping brands bridge the gap between creative content and measurable outcomes.
Climate Week NYC and the United Nations General Assembly wrapped up last Friday, leaving a resounding echo in my ears: "We must meet people where they are." From sustainable hospitality gurus to Meta’s data whizzes, content creators to ad experts, everyone stressed the need for transparency and personalized communication to satisfy consumer demand.
September sparks the global conversation on climate action, with Climate Week NYC 2024 at the heart of it.This month, we’re shining a light on impactful climate solutions, from reshaping cultural norms to leveraging the power of media, innovation, and personalization to drive real-world progress.
In the world of philanthropy, the impact of your investments matters. When it comes to funding social impact films, the challenge lies not only in creating compelling narratives but also in demonstrating tangible outcomes and proving return on investment (ROI) to stakeholders. The landscape of social impact filmmaking is evolving, demanding data-driven strategies and measurable results. How can you ensure that your films are not just seen, but also spark real change?
The recent BrandStorytelling gathering was yet another inspiring showcase of creativity, innovation, and purpose. As we reflect on the event, several key themes emerge that are reshaping the landscape of brand storytelling.
Consumers are tired of sustainability initiatives that feel like empty gestures. In today's world, stakeholders demand more than just words – they want to see real action and measurable results.
The air buzzed with anticipation as I entered Cannes Lions 2024, surrounded by the titans of advertising. Having been warned to wear comfortable shoes (thank you, Stephanie), but with little other guidance, I found myself in a deep moshpit of repetition, celebration and rose.
Imagine if your favorite game could help save the planet.
Moving towards a more sustainable world requires significant strategic shifts and big projects. But it also requires changing the behavior of all of us — as consumers. Businesses will evolve faster if we make better (i.e., more sustainable) purchase choices.
May is a time of graduations and new beginnings, symbolizing a fresh start and renewed commitment to our future. As we celebrate these milestones, we're reminded of our responsibility to take care of Mother Earth. At +Media Solutions, we empower brands to leave a lasting legacy by helping consumers make sustainable choices and measure the impact of their efforts.