Expanding Impact: Film & the Future of Measurement

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Plus Media Solutions
climate, climate change, impact, Purpose-driven Marketing
February 23, 2025 2:04:18 PM EST

A New Chapter in Impact Measurement

The world is ready for a new era of impact measurement—and +Media is leading the way. This month, we're thrilled to announce a major partnership with Tano Rising Film, where we'll be the official impact measurement arm.

We’re also gearing up to launch +A.I. (Amplify Impact), a groundbreaking AI tool designed to track and optimize engagement for films and brands. Read on for the full scoop, a special Q&A with Rosser Goodman of Tano Rising Film, and an exclusive opportunity for a free impact consultation!

Spotlight: A New Model for Social Impact Films

We’re excited to announce our partnership with Tano Rising Film, a visionary initiative founded by Rosser Goodman. Tano Rising Film bridges the gap between philanthropic donors and films that drive social change. In this exclusive Q&A, Rosser shares why this model is the missing link for impact-driven storytelling.

📌 Q&A Sneak Peek: Q: Can you tell us a little about Tano Rising Film?

Movies work hard to even break even. And traditional movie investors rightly come in with expectations, illusions of grandeur. And I thought what if we reverse engineer that, flip the script and have philanthropic dollars make impact movies, because those are also the ones that are going to be financed the least or last, if ever. So [Plus Media] just levels the playing field as far as the ROI doesn't have to be in dollars.”

Q: What’s next for this space?

I really feel from everyone I'm meeting that there seems to be a very strong drive for good. And for giving for good. It's been so inspiring to meet some of these folks that not only care where their philanthropic dollars are going, but they care what about and who specifically it’s helping.”

Watch the full interview & explore this new model for social impact entertainment.

New Feature: AI-Enabled Engagement for Social Impact

We recently shared our insights in SIE Voices on how AI is reshaping impact storytelling. AI has the potential to bridge the gap between content and action, providing real-time engagement tracking, predictive insights, and audience-driven calls to action.

Key Takeaways from the Article:

  • AI-powered engagement tools can personalize impact experiences in real time.
  • Predictive analytics enable campaigns to optimize for maximum engagement.
  • AI helps social impact initiatives move from passive awareness to active participation.

Read the full article on SIE Voices

Coming Soon: +A.I. to Amplify Impact

We’re building the future of impact measurement! +Media is developing +A.I. (Amplify Impact)—a powerful new AI-driven tool that will track engagement, conversions, and real-world actions from film campaigns, brand initiatives, and more.

What makes +A.I. unique?

✅ Tracks engagement beyond likes & shares—measuring real actions taken

✅ Provides predictive insights for optimizing future impact campaigns

✅ Designed for films, brands, and purpose-driven organizations

Stay tuned for the official launch! Want early access? Sign up for an exclusive sneak peek.

Free 15-Minute Impact Strategy Consultation

Want to make 2025 the year your brand drives measurable impact? We’re offering a free 15-minute consultation to help you strategize your impact goals—whether it’s through our Advisory Services, +Impact Hub, or the upcoming +A.I. platform.

Book your free consultation today!