Measure Storytelling Success with Data-Driven Insights

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Plus Media Solutions
climate, climate change, impact, Purpose-driven Marketing
October 19, 2024 6:46:54 PM EDT

Storytelling has always been a powerful tool for inspiring change, but how do you ensure your story moves beyond awareness to create real-world impact? This month, we’re diving into the critical importance of measuring the impact of your storytelling strategy—and how +Media is helping brands bridge the gap between creative content and measurable outcomes.

We’re excited to showcase our recent partnership with MeanGreen Media, a creative powerhouse that produces purpose-driven videos for global campaigns. Plus, don’t miss our Climate Week NYC 2024 recap, where we explore the real measure of success in the fight for climate action.

Feature: Measuring the Impact of Storytelling with MeanGreen Media

In today’s world, purpose-driven storytelling can be a game-changer for brands looking to drive meaningful change. Our recent partnership with MeanGreen Media is all about ensuring that the creative, strategy-driven videos they produce for campaigns don’t just inspire but also deliver measurable impact.

Together, we’re bringing you a comprehensive solution for campaigns that drive action: MeanGreen Media creates compelling, purpose-filled stories, while +Media Solutions provides the tools to track, measure, and optimize the real-world results of these campaigns. As highlighted in our recent "Story to Stats" webinar, our collaboration is designed to maximize the effectiveness of your storytelling strategy.

Watch the webinar

Thought Piece: Climate Week NYC 2024 Recap – Where’s the Impact?

After all the conversations, panels, and initiatives showcased during Climate Week NYC 2024, the ultimate question remains: Where’s the real impact? In our latest thought piece, we reflect on the people-powered movement for climate action and why measurable outcomes should be the key driver of future climate initiatives.

Read the full recap

Client Spotlight: North Putnam +Impact Hub – Measuring Community Impact

We’re proud to highlight our recent work with The Castle on the North Putnam +Impact Hub, a dynamic platform designed to support rural public education. This +Impact Hub enables The Castle to track, report, and celebrate the positive outcomes of its film North Putnam — transforming engagement into measurable impact.

This project exemplifies the power of the +Impact Hub to drive change at the community level. By capturing data on user engagement, actions taken, and real-world outcomes, +Media is helping The Castle make a lasting difference in its own community and nationwide.

Explore the North Putnam +Impact Hub

Upcoming Events:

All Roads Lead to Impact: Global Brands & Social Impact Entertainment

Join us for the SIE Society webinar on October 23rd, where industry leaders will discuss how global brands are using social impact entertainment to drive change. Don’t miss +Media CEO and Founder Julie Davitz as she shares insights on how brands can leverage storytelling and data to amplify their impact.

Register here

SIE Society Impact & Profit Conference

Explore the intersection of social impact and profitability at the upcoming SIE Society Impact and Profit Conference on December 5-6th. Learn how brands are turning impact-driven campaigns into sustainable business models, and gain strategies to boost both ROI and social good.

Register here

Let’s Measure Your Story’s Impact Together

At +Media, we believe in the power of storytelling — and we also know that storytelling alone isn’t enough. It’s time to measure the real-world impact of your campaigns, ensuring your brand’s purpose leads to meaningful change. From creative partnerships to data-driven solutions, we’re here to help you turn your stories into measurable action.

Contact us to learn how we can support your next impact campaign.