Case Study: How +Media Increased WBCSD's Engagement During (And After) An Event
Plus Media SolutionsSummary:
- Bark Media enlisted +Media to activate and measure audience engagement during (and after) the World Business Council for Sustainable Development (WBCSD) session in GreenBiz 23
- +Media’s impact plug-in bridged the gap between interest and action, seamlessly bringing WBCSD’s session attendees to a +Hub of solutions that generate a positive impact, all with a single click
- In the two months since the event, WBCSD has gained 900 additional users of its +Impact Hub and increased its average and top engagement rates to 17% and 31%, respectively