Storytelling has always been a powerful tool for inspiring change, but how do you ensure your story moves beyond awareness to create real-world impact? This month, we’re diving into the critical importance of measuring the impact of your storytelling strategy—and how +Media is helping brands bridge the gap between creative content and measurable outcomes.
Climate Week NYC and the United Nations General Assembly wrapped up last Friday, leaving a resounding echo in my ears: "We must meet people where they are." From sustainable hospitality gurus to Meta’s data whizzes, content creators to ad experts, everyone stressed the need for transparency and personalized communication to satisfy consumer demand.
September sparks the global conversation on climate action, with Climate Week NYC 2024 at the heart of it.This month, we’re shining a light on impactful climate solutions, from reshaping cultural norms to leveraging the power of media, innovation, and personalization to drive real-world progress.
The recent BrandStorytelling gathering was yet another inspiring showcase of creativity, innovation, and purpose. As we reflect on the event, several key themes emerge that are reshaping the landscape of brand storytelling.
Consumers are tired of sustainability initiatives that feel like empty gestures. In today's world, stakeholders demand more than just words – they want to see real action and measurable results.
The air buzzed with anticipation as I entered Cannes Lions 2024, surrounded by the titans of advertising. Having been warned to wear comfortable shoes (thank you, Stephanie), but with little other guidance, I found myself in a deep moshpit of repetition, celebration and rose.
Every year in May is an opportunity to raise awareness about mental health. People from various backgrounds come together to educate the public and advocate for policies supporting millions of people in the U.S. affected by mental illness.
But did you know there is a connection between mental health and climate change?
Earth Day has been honored nationwide for over 50 years and around the globe through mobilization for environmental causes. While it is not a federally recognized holiday, many celebrate it through education, awareness, and action toward the environmental movement.
Replacing carbon-intensive fuels with renewable energy sources would significantly reduce global greenhouse gas emissions. A study by the US Department of Energy's National Renewable Energy Laboratory explored the feasibility of generating 80% of the country's electricity from renewable sources by the year 2050. They found that renewable energy could help reduce the electricity sector's emissions by approximately 81%.
Get ready to immerse yourself in the world of sustainable business.
It’s Climate Week in New York City, one of the largest climate action events in the world. Climate action requires transforming traditional systems, like financial markets. I spoke with ESG investment guru Jeff Gitterman about the potential of sustainable investing to foster climate resilience.