Incorporating Civic Responsibility: 3 Principles for Businesses

In today's competitive marketplace, success goes beyond profit margins. Consumers, employees, and investors increasingly seek brands that not only deliver quality products and services but also actively contribute to a better world. This shift towards civic responsibility, embracing a positive impact on society, isn't just an ethical imperative; it's a strategic win for businesses of all sizes.

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Case Study: How +Media Encourages Viewers To Watch More Of Your Content

 +Media captures viewers at the moment of interest and seamlessly guides them to a memorable and measurable experience through curated engagement.

Summary:

  • FINTECH.TV wanted to provide viewers with relevant actions around impact investing and sustainable finance while encouraging their audience to view additional FINTECH.TV content
  • +Media utilized purpose-driven marketing tools for FINTECH.TV to engage viewers with aligned impact-investing content and solutions
  • Nearly half of the +Impact Hub users returned to TheIMPACT or The Great Repricing Channel to view additional content, demonstrating the value-add of direct, solution-oriented audience engagement. 
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Igniting Social Impact with Rosemarie Truman

 

Working in the social impact space for over twenty years has brought me great joy, but also a good amount of frustration. Access to the most effective, efficient solutions—whether nonprofit or private equity investments—was only available to individuals, foundations, institutions with connections or capital… and most often both.

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