Case Study: How +Media Encourages Viewers To Watch More Of Your Content

 +Media captures viewers at the moment of interest and seamlessly guides them to a memorable and measurable experience through curated engagement.

Summary:

  • FINTECH.TV wanted to provide viewers with relevant actions around impact investing and sustainable finance while encouraging their audience to view additional FINTECH.TV content
  • +Media utilized purpose-driven marketing tools for FINTECH.TV to engage viewers with aligned impact-investing content and solutions
  • Nearly half of the +Impact Hub users returned to TheIMPACT or The Great Repricing Channel to view additional content, demonstrating the value-add of direct, solution-oriented audience engagement. 
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Igniting Social Impact with Rosemarie Truman

 

Working in the social impact space for over twenty years has brought me great joy, but also a good amount of frustration. Access to the most effective, efficient solutions—whether nonprofit or private equity investments—was only available to individuals, foundations, institutions with connections or capital… and most often both.

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